The latest investment in the Indian startup scene is the Bollywood superstar Ranveer Singh
who has invested in the cosmetics brand SUGAR Cosmetics. The investment's financial specifics were kept secret.
Singh's announcement nearly matches the $50 million in series D funding that the business raised in June of this year.
In a statement, Singh stated, "I have always admired Sugar's ability to amass a large fan-following.
'm pleased to be a part of this journey and assist the company realize its aim of giving Indian women access to premium and quality beauty products specially developed for them.
SUGAR Cosmetics began in 2015 as a direct-to-consumer brand and soon expanded into offline trade in 2017.
With a physical presence of 45,000+ retail contact points spread across more than 550 locations
the brand now generates yearly sales of more than Rs 550 crore."We are excited to strengthen our brand connection with customers and are thrilled to have Ranveer on board.
He is without a doubt one of the most well-known young celebrities in the nation, and his unstoppable and clutter-busting demeanour is perfect for the Sugar brand.