Ranveer Singh invests in his first startup

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The latest investment in the Indian startup scene is the Bollywood superstar Ranveer Singh

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who has invested in the cosmetics brand SUGAR Cosmetics. The investment's financial specifics were kept secret.

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Singh's announcement nearly matches the $50 million in series D funding that the business raised in June of this year.

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In a statement, Singh stated, "I have always admired Sugar's ability to amass a large fan-following.

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'm pleased to be a part of this journey and assist the company realize its aim of giving Indian women access to premium and quality beauty products specially developed for them.

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SUGAR Cosmetics began in 2015 as a direct-to-consumer brand and soon expanded into offline trade in 2017.

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 With a physical presence of 45,000+ retail contact points spread across more than 550 locations

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the brand now generates yearly sales of more than Rs 550 crore."We are excited to strengthen our brand connection with customers and are thrilled to have Ranveer on board.

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He is without a doubt one of the most well-known young celebrities in the nation, and his unstoppable and clutter-busting demeanour is perfect for the Sugar brand. 

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